Creating Online Brand Value through Online Discussion Site

This paper discusses the implications of the new evolving Service-Dominant (S-D) logic in marketing on brand value creation. Furthermore, it introduces the concept of online brand value and examines whether online discussion sites constitute a means for firms to co-create, together with a firm\u27s customers, online brand value. Moreover, a conceptual framework of online discussion sites is proposed. Finally, the results of an exploratory empirical analysis of two discussion sites are presented. The findings provide initial support for the hypothesis that online discussion sites can be used to create online brand value. Moreover, the findings suggest that firm-generated discussion sites are better suited for online brand value co-creation activities than third-party generated discussion sites

Synthesis of palaeoecological data from the Polish Lowlands suggests heterogeneous patterns of old-growth forest loss after the Migration Period

Human impact on Central European forests dates back thousands of years. In this study we reanalyzed 36 published pollen data sets with robust chronologies from Polish Lowlands to determine the patterns of large-scale forest decline after the Migration Period (fourth to sixth century CE). The study revealed substantial heterogeneity in the old-growth forest decline patterns. Using new high-resolution studies, we could better understand the timing of this transition related to increasing economic development. After the Migration Period, forest expansion continued until the seventh to ninth centuries cal. CE, when the dawn of Slavic culture resulted in large-scale forest decline, especially in north-western and north-central Poland. Later, forest decline was recorded mainly in north-eastern Poland and was related to Prussian settlements, including activities associated with the Teutonic Order, as well as with new settlements from the fourteenth century. The composite picture shows a varied spatio-temporal forest loss and transition towards the present-day, human activity dominated landscapes. However, some sites, such as in north-eastern Poland, are characterized by a less abrupt critical transition. The pristine nature of the oak-hornbeam forest had already been destroyed in Early Medieval times (eighth to ninth centuries cal. CE) and the potential for recovery was largely lost. Our study has confirmed previous assumptions that the decline of hornbeam across the Polish Lowlands may be an early indicator of local settlement processes, preceding severe forest loss, and establishment of permanent agriculture.- Introduction - Study area - Results and discussion -- Spatial and temporal distribution of large‑scale forest decline across the Polish Lowlands after the Migration Period -- Diverse spatiotemporal features of human‑induced old‑growth forest decline deduced from pollen profiles. -- The problem of data aggregation. Specifics of the site versus general patterns. - Methods - Conclusion

Anthropocene history of rich fen acidification in W Poland: Causes and indicators of change

In the time of the global climate crisis, it is vital to protect and restore peatlands to maintain their functioning as carbon sinks. Otherwise, their transformations may trigger a shift to a carbon source state and further contribute to global warming. In this study, we focused on eutrophication, which resulted in its transition from rich fen to poor fen conditions. The prior aim was to decipher how i) climate, ii) human, and iii) autogenic processes influenced the pathway of peatland changes in the last ca. 250 years. We applied a high-resolution palaeoecological analysis, based mainly on testate amoebae (TA) and plant macroremains. Our results imply that before ca. 1950 CE, dry shifts on the Kazanie fen were generally climate-induced. Later, autogenic processes, human pressure and climate warming synergistically affected the fen, contributing to its transition to poor fen within ca. 30 years. Its establishment not only caused changes in vegetation but also altered TA taxonomic content and resulted in a lower diversity of TA. According to our research M. patella is an incredibly sensitive testate amoeba that after ca. 200 years of presence, disappeared within 2 years due to changes in water and nutrient conditions. As a whole, our study provides a long-term background that is desired in modern conservation studies and might be used to define future restoration targets. It also confirms the already described negative consequences connected with the Anthropocene and not sustainable exploitation of nature.1. Introduction 2. Material and methods 2.1. State of art 2.1.1. Study site 2.1.2. Core retrieval and chronology 2.1.3. Plant macrofossils 2.2. Testate amoebae (TA) 2.3. Statistical analyses and visualization 3. Results and interpretation 3.1. Mire succession: plant macrofossils, testate amoebae, water table and conductivity 3.1.1. Phase I – rich fen; 91–35.5 cm; ca. 1767±45–1982±3 CE 3.1.2. Phase II – poor fen; 35.5–0 cm; ca. 1982±3–2017 CE 3.2. Non-Metric Multidimensional Scaling (NMDS) 4. Discussion 4.1. An abrupt rich to poor fen transition – causes of change 4.2. Quality of testate amoebae indicators of the rich-poor fen transformatio

Anthropocene history of rich fen acidification in W Poland: causes and indicators of change

In the time of the global climate crisis, it is vital to protect and restore peatlands to maintain their functioning as carbon sinks. Otherwise, their transformations may trigger a shift to a carbon source state and further contribute to global warming. In this study, we focused on eutrophication, which resulted in its transition from rich fen to poor fen conditions. The prior aim was to decipher how i) climate, ii) human, and iii) autogenic processes influenced the pathway of peatland changes in the last ca. 250 years. We applied a high-resolution palaeoecological analysis, based mainly on testate amoebae (TA) and plant macroremains. Our results imply that before ca. 1950 CE, dry shifts on the Kazanie fen were generally climate-induced. Later, autogenic processes, human pressure and climate warming synergistically affected the fen, contributing to its transition to poor fen within ca. 30 years. Its establishment not only caused changes in vegetation but also altered TA taxonomic content and resulted in a lower diversity of TA. According to our research M. patella is an incredibly sensitive testate amoeba that after ca. 200 years of presence, disappeared within 2 years due to changes in water and nutrient conditions. As a whole, our study provides a long-term background that is desired in modern conservation studies and might be used to define future restoration targets. It also confirms the already described negative consequences connected with the Anthropocene and not sustainable exploitation of nature.1. Introduction 2. Material and methods 2.1. State of art 2.1.1. Study site 2.1.2. Core retrieval and chronology 2.1.3. Plant macrofossils 2.2. Testate amoebae (TA) 2.3. Statistical analyses and visualization 3. Results and interpretation 3.1. Mire succession: plant macrofossils, testate amoebae, water table and conductivity 3.1.1. Phase I – rich fen; 91–35.5 cm; ca. 1767±45–1982±3 CE 3.1.2. Phase II – poor fen; 35.5–0 cm; ca. 1982±3–2017 CE 3.2. Non-Metric Multidimensional Scaling (NMDS) 4. Discussion 4.1. An abrupt rich to poor fen transition – causes of change 4.2. Quality of testate amoebae indicators of the rich-poor fen transformatio

Continuous twin screw rheo-extrusion of an AZ91D magnesium alloy

© The Minerals, Metals & Materials Society and ASM International 2012The twin screw rheo-extrusion (TSRE) is designed to take advantage of the nondendritc microstructure and thixotropic characterization of semisolid-metal slurries and produce simple metal profiles directly from melts. The extrusion equipment consists of a rotor-stator high shear slurry maker, a twin screw extruder, and a die assembly. The process is continuous and has a potential for significantly saving energy, manufacturing cost, and enhancing efficiency. The present investigation was carried out to study the process performance for processing rods of an AZ91D magnesium alloy and the microstructure evolution during processing. The semisolid slurry prepared by the process was characterized by uniformly distributed nondendritic granular primary phase particles. AZ91D rods with uniform and fine microstructures and moderate mechanical properties were produced. For the given slurry making parameters, decreasing extrusion temperature was found to improve microstructures and properties. The mechanisms of particle granulation and refinement and the effect of processing parameters on process performance and thermal management are discussed. © 2012 The Minerals, Metals & Materials Society and ASM International.EPSRC (UK) and Rautomead Lt

Towards effort quantification through VMS and observers' data: the case of shrimps trawlers in Mauritanian waters

The Spanish shrimp trawlers is one of the most important fleets operating in Mauritania. They target 3 species: -Penaeus notialis (at 20-80 m depth) -Parapenaeus longirostris (at 100-350 m depth) -Aristeus varidens (at 400-800 m depth) in 3 types of fishing operations that can be carried out during the same day. A critical challenge is to define suitable metrics of effective fishing effort since logbooks only provide information of catches by day. Accurate CPUE obtained from these vessels could be considered good abundance indices of its target stocks, which is of paramount importance for assessment purposes. The objective of this analysis was to use Vessel Monitoring System (VMS) information to robustly infer fleet activity as well as estimate units of effort directed to each of the three target species of the Spanish trawlers operating within the EEZ of Mauritania. The estimates of trawling effort by target species obtained from VMS data show consistency in both values and temporal trends with those registered by observers on-board. The adoption of a consistent method for analysing VMS data will help to ensure that calculations of trawling effort are repeatable and comparable among studies

Wait-Learning: Leveraging Wait Time for Second Language Education

Competing priorities in daily life make it difficult for those with a casual interest in learning to set aside time for regular practice. In this paper, we explore wait-learning: leveraging brief moments of waiting during a person's existing conversations for second language vocabulary practice, even if the conversation happens in the native language. We present an augmented version of instant messaging, WaitChatter, that supports the notion of wait-learning by displaying contextually relevant foreign language vocabulary and micro-quizzes just-in-time while the user awaits a response from her conversant. Through a two week field study of WaitChatter with 20 people, we found that users were able to learn 57 new words on average during casual instant messaging. Furthermore, we found that users were most receptive to learning opportunities immediately after sending a chat message, and that this timing may be critical given user tendency to multi-task during waiting periods.Quanta Computer (Firm)Lincoln Laborator

Determination of the eta'-proton scattering length in free space

Taking advantage of both the high mass resolution of the COSY-11 detector and the high energy resolution of the low-emittance proton-beam of the Cooler Synchrotron COSY we determine the excitation function for the pp --> pp eta' reaction close-to-threshold. Combining these data with previous results we extract the scattering length for the eta'-proton potential in free space to be Re(a_{p eta'}) = 0+-0.43 fm and Im(a_{p eta'}) = 0.37(+0.40)(-0.16) fm.Comment: 5 pages, 3 figures, accepted for publication in Phys. Rev. Let